Context

When retrieving data from AppsFlyer through Adverity datastreams, you may encounter two common issues: missing Facebook Ads data entirely, and NULL or missing ad names for certain platforms like Snapchat. These data gaps can affect the completeness of your reporting and analytics.

Answer

These issues are typically caused by configuration settings in AppsFlyer rather than problems with the Adverity datastream itself. Here's how to resolve each issue:

Missing Facebook Ads Data

Facebook Ads data requires device-level data to be enabled in AppsFlyer. When this setting is disabled, Facebook data appears as "Restricted" in your reports.

To fix this:

1. Enable Meta ads device-level data in your AppsFlyer account

2. Follow the configuration steps outlined in AppsFlyer's Meta device-level data documentation

3. Wait for the settings to take effect before running your next datastream extract

NULL or Missing Ad Names (Snapchat and Other Platforms)

Missing ad names occur when the tracking link used in the ad platform doesn't include the proper macro for ad name attribution, or when certain campaign types don't support passing that metadata.

To fix this:

1. Ensure your Snapchat tracking URLs include the ad name macro: &af_ad={{ad.name}}

2. For Snapchat specifically, add the creative name macro to your tracking URLs as outlined in Snapchat's URL macro documentation

3. Note that some campaign types (like Snapchat Brand Awareness or certain story ads) may not support passing ad metadata through the install signal

4. Verify that your campaign setup allows for the transmission of detailed attribution data

Important Note: The af_ad parameter maps directly to the 'Ad' column in AppsFlyer reports. If this field appears blank or as "None," it means the ad network didn't populate it in the attribution link due to missing macros or campaign type limitations.

Sources: AppsFlyer Meta device-level data documentation, AppsFlyer Snapchat integration guide, Snapchat Business Help Center URL macro documentation